Hagley Community College
Marketing Specialist Ngaio Whakatairanga
Marketing specialists develop and implement plans for promoting an organisation's goods, services and ideas.
Marketing specialists may do some or all of the following:
- promote and develop an organisation's brand, goods and services
- create marketing plans, policies and campaigns
- advise on product pricing, advertising and selling and distribution channels, such as retailers
- produce marketing content such as advertisements and blog posts
- run social media channels
- organise events
- collect and analyse information such as sales data
- arrange market research for products and services
- build relationships with clients.
Useful Experience
Useful experience for marketing specialists includes working in:
- public relations
- market research
- sales
- call centres or other customer service organisations
- newspaper, advertising or media agencies.
Personal Qualities
Marketing specialists need to be:
- creative
- good at communicating
- skilled at organising and planning
- team players
- able to work well under pressure.
Skills
Marketing specialists need to have knowledge of:
- products or services they sell, and the market for those
- how to promote products and services
- copywriting and design
- digital marketing
- budgeting and finance, to help with costing the products and services.
Conditions
Marketing specialists:
- usually work regular office hours, but may work weekends and evenings to meet deadlines
- usually work in an office environment
- may travel to visit clients and potential customers.
Subject Recommendations
NCEA Level 3 is required to enter tertiary training. Useful subjects include business studies, media studies, social studies, design and visual communication (graphics) and English.
Marketing Specialists can earn around $55K-$90K per year.
Pay for marketing roles varies depending on skills, qualifications and experience.
- Marketing co-ordinators and executives usually earn between $55,000 and $90,000.
- Marketing managers can earn between $100,000 and $170,000.
Source: Hays, 'Salary Guide FY 23/24', 2023.
Marketing specialists may move into managerial roles or positions in related fields such as communications, public relations, advertising or sales.
Years Of Training
3 years of training usually required.To become a marketing specialist you usually need a Bachelor's degree in marketing, business economics, commerce, or a related field.
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