Hagley Community College
Demonstrator Kaiwhakaatu
Demonstrators show and explain goods and services to potential customers, and promote new lines of products and services.
Demonstrators may do some or all of the following:
- set up and display products at shops, supermarkets, trade fairs or in homes
- cook and serve products
- invite people to try out or taste products
- explain the uses of products and answer questions
- invite customers to purchase products
- keep a record of sales.
Physical Requirements
Demonstrators need to:
- have a neat and tidy appearance
- be able to speak clearly
- be reasonably fit and healthy, because they spend long periods on their feet, and may have to do some lifting.
Useful Experience
Useful experience for demonstrators includes:
- customer service, retail or sales experience
- experience working with the product they are demonstrating.
Personal Qualities
Demonstrators need to be:
- good at answering questions and presenting
- confident about approaching and engaging with people
- friendly and polite
- able to relate to people from a range of cultures and backgrounds
- patient, as they often have to deal with repetitive questions.
Skills
Demonstrators need to have knowledge of:
- the products or services they are demonstrating
- display, sales, and demonstration techniques
- food safety and hygiene
- health and safety regulations in the venues where they are demonstrating.
Conditions
Demonstrators:
- often work part time, in evenings or weekends, and may work on call
- usually work in places such as shops, clubs and homes, and at events such as trade fairs
- may travel for work or training.
Subject Recommendations
No specific secondary education is required for this job, but English, maths and home economics (food and nutrition) to NCEA Level 2 are useful.
Demonstrators can earn around $23-$28 per hour.
Pay for demonstrators varies depending on skills, experience and responsibilities.
- Demonstrators with up to three years' experience usually earn between minimum wage and $25 an hour.
- Demonstrators with three or more years' experience, or who work as team leaders, usually earn between $25 and $28.
Demonstrators are often self-employed and work on a casual or part-time basis.
Source: careers.govt.nz research, 2023.
Demonstrators may progress to manage a group of demonstrators, or move into merchandising and promotions, or sales representative work.
Years Of Training
There are no specific requirements to become a demonstrator. However, a driver's licence may be useful.
A Safe In-Store Pass that covers food-handling skills may be useful for demonstrators who want to work in supermarkets.
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